Peugeot 207SW In Depth

Press Release

An Estate with the spirit of the outdoors

A year ago, Peugeot launched the 207 in France and into the main European markets. It became the fourth vehicle to be offered by Peugeot in the European small car market segment, along with the 107, the 1007 and the 206. Today, the 207SW with its "spirit of the outdoors" completes the 2007 range.

A rapidly expanding range

The 207 SW, which will be available from 5th July in certain markets, will rapidly expand further the 207 range, which a mere 15 months ago saw the launch of the hatchback. This compares with 40 months for the introduction of the 206 SW into the 206 range. Like the 207 CC, 207 RC and the three and five door hatchbacks launched previously, this new silhouette will strengthens further the 207 range. Now ready to take on the challenge, the 207 SW will follow in the footsteps of the 206 SW, which became the best selling estate car in the French and European B2 segment from its first year of introduction (2003). Benefiting from a real generational leap compared with the 206 SW, the 207 SW will expand the target customer base with a number of new features.

The new 207 SW

• it is a 207 - inspired inspired by the strong style and dynamic character of the hatchback and bene?ting from its design and intrinsic car qualities.
• it is an "SW" - two letters which, for Peugeot, express space, brightness, modularity and practicality all contained in a balanced stylish design, with an overall length of 4.15 m, providing additional interior space.

It provides an easy-to-use luggage area with a capacity of 337 dm3 VDA, which is 67 dm3 more than compared with the hatchback.

Even more 207 than in a 207 ...

The 207 SW guarantees its future customers all the recognised qualities of the 207 with an added "+" to meet their specific expectations: a "magical" rear modularity, which allows the rear space to be adapted to the requirements of the user, with a simple movement transforming the rear seats into a totally flat load area, further extending the boot. Specific features to improve comfort and practicality, such as:

• the tailgate glass which opens independently of the rear tailgate ;
• a triple flap rear parcel shelf, which allows multiple access to the contents of the luggage compartment ;
• more generous accommodation in the rear.

A comprehensive "range"

The suspension and power steering have all been adapted to this new silhouette and the potential greater loads it can carry, and provide a specific combination of comfort and driving pleasure. Just like the 207 hatchback, this vehicle has a high level of primary safety, combined with very carefully designed secondary and tertiary safety. Brightness, temperature and acoustic comfort - even a "perfumed" atmosphere in some versions, makes the 207 SW very welcoming and comfortable for its passengers. Its numerous storage areas, in-car-entertainment systems and the RT4 telematics system (available shortly after launch) provide for an enjoyable time on board.

A promising future for the SW family ...

Full of ambition, the 207 SW will make every effort in the coming months to enlarge its customer base with a truly rich and diverse range:

• The 207 SW Outdoor, a rugged off road leisure vehicle with 'versatility' and increased ground clearance.
• The 207 SW "RC", with its clearly stated sportiness powered by a 175 bhp (128 kW) engine, delivering 240 Nm at 1,600 rpm.

Sales

In 2008, the first full year, the 207 SW should represent 95 000 units, i.e. 18% of the total sale of all 207 models. The petrol/diesel mix should be: Petrol 44%, Diesel 56%

Production site

The 207 SW will only be produced at the POISSY manufacturing site, which has a capacity to produce 480 units a day. Production of the 206 SW ended in December 2006.

Commercial launches

The 207 SW will be launched on the 5th July 2007 in France, Great Britain, Italy, Spain and Portugal, and available in Germany from 12th July. The other European markets will launch the vehicle in September. It will enter a market which is still increasing. Between 2000 and 2006, the B2 market segment continued to grow, increasing from 26.2% of the total European market to 30.5%. The model mix, however, has changed considerably during this time. The hatchback models have decreased from 95% of the B2 segment in 2000 to 82.4% in 2006; whereas the people carrier models have increased from 1.8% to 12%, cabriolets from 0.1 % to 2.8% and estates remaining stable around 3%, with only a slight rise to 3.6% in 2004.

A versatile and practical option ...

The 207 continues to grow at a prolific rate, an indication of the high desirability of the range. After the 3 and 5 door hatchback and the coupé cabriolet, we now have the SW. Each of these different silhouettes - combine the strengths of the 207 design - but each have their own individual personality. The SW silhouette will complete the 207 range, just 15 months after the appearance of the hatchback, whereas four years had elapsed between the launch of the 206 hatchback and the SW version. The new 207 SW, one and both at the same time:

• 207 - identified by its strong lines and dynamic character, but still benefiting from the exactness of its design and the evident quality feel of the car.
• SW - two letters which, for Peugeot, express space, light and well being, thanks to the glass panoramic roof, modularity and practicality, all contained within a well proportioned, stylish design.

Its environment, its potential customers

In a market characterised by increasing fragmentation of the individual models, the 207 SW aims to attract a customer base that leads a "full and busy life" and who will appreciate the space and versatility of this compact vehicle. Keen on outdoor leisure pursuits, these customers - ranging from young families to those in active retirement - are out going and enjoy social interaction ... but, above all, they like to get out and about! When it comes to choosing a vehicle, the design and personality of the vehicle are important factors.

Even more 207 than in a 207 ...

The 207 SW guarantees potential customers all the recognised qualities of the 207 but, with an added "+" to meet their specific expectations:

• An overall length of 4.156 m, i.e. 119 mm longer than the hatchback (in the rear overhang), providing additional interior space.
• A design oozing with personality, the bold styling at the front which is shared with the hatchback, flows backwards and creates an original design, which is further reinforced by the "brightness" created by the panoramic glass roof, the oblong design of the side windows, the inverted rear quarter panels and the huge ruby-like rear lights on which the rear tailgate glass seems to rest.
• On some versions, roof bars further emphasise the originality of the design.
• An internal brightness strengthened by the enormous panoramic glass roof, allowing greater enjoyment of the surrounding countryside. An electrically-operated sun blind limits the brightness as required.
• An easily accessible luggage area with a capacity of 337 dm3 VDA (or 428 litres) is 67 dm3 more (or 188 litres) than the 207 hatchback.
• A "magical" rear modularity, which means that the user can adapt easily the space to suit their circumstances - just one hand is needed to fold down the rear seats which fold automatically to form a totally flat surface area within the luggage area.

Practical features that will also be appreciated, such as:

• The opening rear tailgate glass.
• A three-section parcel shelf allowing access to the contents of the boot - from the rear seats, the tailgate glass or, more traditionally, the rear tailgate itself.
• More space in the back (both headroom and leg room) enabling greater use of the rear seats. The raised height of the rear seats also creates an "amphitheatre" effect, improving the occupants' forward vision.

Five power units drive the 207 SW ...

Petrol:
1.4 litre - 54 kW (75 bhp) - 118 Nm at 3300 rpm - manual gearbox Result of the co-operation between PSA Peugeot Citroën and BMW group:
1.4 litre VTi - 70 kW (95 bhp) - 136 Nm at 4000 rpm - manual gearbox.
1.6 litre VTi - 88 kW (120 bhp) - 160 Nm at 4250 rpm - manual or automatic gearbox with Porsche Tiptronic sequential control. Diesel:
1.6 litre HDi - 66 kW (90 bhp) - 215 Nm at 1750 rpm - manual gearbox.
1.6 litre HDi FAP - 80 kW (110 bhp) - 240 Nm at 1750 rpm (260 Nm with overboost) - manual gearbox.

Very precise road holding ...

The suspension and power steering have all been adapted to this new silhouette and the potential greater rear loads it can carry. Just like the 207 hatchback, this vehicle has very high primary safety, combined with carefully designed secondary and tertiary safety.

A desirable place to be ...

Brightness, temperature and acoustic comfort - even an inbuilt air freshener in some versions, the 207 SW is very welcoming and comfortable place for its occupants. Its numerous storage areas, in-car-entertainment and RT4 system (available in a few weeks) create a desirable place to be.

In the near future ...

Full of ambition, the 207 SW will make every effort to enlarge its potential customer base with a truly rich and diverse range:

• The 207 SW "Outdoor", an off road leisure vehicle ... a rugged, 'versatile' design with additional ground clearance - with a greatly accentuated perception of robustness....
• The 207 SW "RC", with a clearly stated sportiness - a spacious, "GT" design and powered by a 128 kW (175 bhp) engine, delivering 240 Nm of torque at 1600 rpm.