Press Release

The 308 project has benefited from the full attention and creative energy of the Peugeot engineers and designers, who have committed themselves to create a car whose quality is of the highest standard. Designed by the Peugeot Design Centre, the elegant, sporty lines of the 308 invoke dynamism and efficiency, whereas the forms and materials of the interior offer the occupants a prestigious style and finish. But the design - the first "force" of the emotion and feeling that triggers the ultimate act of buying - has exceeded its aesthetic function, by also emphasising the perceived quality of the vehicle.