To keep the letter "M" in the minds of auto enthusiasts and car buyers everywhere, BMW has debuted a new commercial featuring a M-badged car in a standoff with a Doberman.  The dog, which seems to start an attack on the car, is quickly subdued after the M barks back.

In the commercial, titled "BMW M - Unleashed", the doberman backs down, and retreats submissively.  Featured on their new website, BMW made the wise decision not to electrocute the dog, like Chrysler did in a Dodge Nitro spot.

PETA should be pleased: BMW M-badged cars will only tame animals, not kill them.