Factory customized

The Ford Edge is surprisingly popular in the USA. Tuning your car is a booming business, Ford estimates it at a 40 billion dollar industry. Ford is also very keen to get a piece of that pie by creating factory customized cars. But factory made, mass produced individualisation? Isn't that mutually exclusive?

The Edge Sport is nothing more than a fancy version of the Edge, like the SE, SEL amd Limited models. It's a shame that Ford has failed to upgrade the engine into something more sportier and has stuck to 'sportier' wheels (22 inch), exhaust pipes, colour, leather interior and badges.