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Tata Motors / Nano Aims to Take Europe By Storm
Tata Motors / Nano Aims to Take Europe By Storm

Tata to take Nano to Europe in 2012

Safety Standards and Emissions a Concern
  
February 10, 2008 10:32 PM by Thami Masemola
Filed Under: General Tata

Four years to go until the Tata Nano hits Europe by storm, according to Tata. The self-proclaimed world’s cheapest car at a suggested price of €1,722/ USD 2,500 has an initial production plan of 250,000.

The main stumbling block to Euro entry will be stringent crash standards and Euro 5 emission standards. "We will develop a successor model in four years time, which will meet the Euro 5 emission regulations and the crash standards in Europe," Girish Wagh, head of Tata’s compact car division, was quoted as saying by German weekly Focus.

Another target is to reduce the average fuel consumption from 5 litres per 100km (62.5 miles). Initially the Nano will be marketed and sold in developing countries in Southeast Asia, Latin America, Africa and Asia. It’s therefore questionable whether the rich western European countries even have a need for such a vehicle, unless Eastern Europe is the initial target. No doubt other auto makers are monitoring this situation closely to see how it all plays out for Tata. Should the pickings prove real and ripe we may see more follow suit with their own versions.

Source: The Times of India
Joe_Limon
February 10, 2008 10:35:41 PM

ewww

Penner
February 11, 2008 12:32:27 AM

Over here this car would be classified as a pollution of the envirement...

hiromichi
February 11, 2008 1:53:14 AM

The next generation Tata will surely go for electric as a city commuter, so that emission problem will no longer a stumbling block. Then who are going to be suppliers of motors, batteries, inverters, recharging systems and at which cost? Will this be a Dell model in auto industry??

kevoluetion
February 11, 2008 8:42:06 AM

This car will sell well, people who buys scooters would consider one of these, since there r many small and narrow streets in Europe. Go the Indians!! haha

wolff
February 11, 2008 9:28:52 AM

never underestimate this company!! they might be the final buyers of Jaguar n Land Rover!!! :O

amj
February 11, 2008 10:08:43 AM

Tata is a huge and old group. It is part of the history of India. They had a kind of slump in eighties. Now they have regrouped... Downsized considerably. (What you see now is the downsized one!). They are trying hard and really hard...

joelynn
February 11, 2008 10:21:36 AM

It would have to be substantially improved for Europe (Eastern Europe included). In england £1200 buys you a nice 8 or 9 year old car.

xLumino
February 11, 2008 5:24:00 PM

that's a fact. new car for 2700?? No chance for quality and common standarts don't like this idea, but I'm sure, some would buy it :(

ludo
February 11, 2008 5:55:44 PM

New drivers and the elderly would probably buy this in the UK... do you bring your own pillow instead of an airbag?

wolff
February 11, 2008 6:37:59 PM

do u think they wouldnt add all that for the European model?? n they r only talking about Europe!! Europe doesnt mean only Britain, Germany, France n Italy.. there r other countries too!! mainly East Europe, which is not as economically well off as the west!!

joelynn
February 11, 2008 8:15:03 PM

I still think that this model might not be sophisticated enough for a lot of Eastern Europe, though I do live in Poland which I guess is richer than a lot of other Eastern European countries

Radmeister
February 12, 2008 2:49:19 PM

There have been MANY of these cars in the past from many manufacturers that promised themselves something like this was going to revolutionize the car and net them a nice profit. Most of those manufacturers are now non existent. Lets face it nobody in Eastern Europe is that poor to drive one of these cars, even if they are they are not stupid enough to buy this toy instead of a real used car. In Romania the majority of cars were over 8000 euro. With a very big portion of which were over 50,000 euro and above. Yeah there are poor people out there, but they are not poor because they are stupid, and thats exactly what anyone who buys this car would have to be. Stupid, poor, and wanting to commit suicide because this toy of a car is a death trap.

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