Infiniti G37 saloon details finally emerge for Europe

Some competition for the Germans
by Grant Edwardson
February 26, 2008 1:22 PM
Filed Under: Infiniti, Japanese

Finally, after much anticipation, Infiniti are starting to release specific details on their forthcoming European range of vehicles. Infiniti have long been established in the United States as a premium luxury car maker. Initially, due to poor marketing and some lacklustre vehicles, Infiniti struggled. That all changed however when Carlos Ghosn took over the reigns of ailing parent company Nissan. As a result, Infiniti have grown from strength to strength over the last 5-6 years and much of the success stems from its “G” range of vehicles.

Think Infiniti G, think BMW 3 series. The G35 range of sports sedans and coupes were an instant hit on their release back in 2003. It regularly took top honours in comparisons and famously beat the 3 series BMW in a number of tests. Based on Nissans FM platform, the Infiniti shared a number of main components with its Nissan 350Z cousin (no bad thing). This did not prove an issue to the American consumer where Nissan have good brand loyalty, sharing componentry with a 350Z was considered attractive as Nissan's reputation for reliability and durability would be most welcome. Besides, the cars spoke for themselves offering excellent performance, chic styling and a superb owner experience.

Europeans are arguably more discerning. Or should that be snobby? Keen to distinguish Infiniti as a stand alone brand, Infiniti have chosen to equip the European G with the all new VQ37VHR 3.7L V6 with variable valve timing to create the G37 saloon. This engine is only available in the G37 coupe stateside and the saloon range makes do with the 3.5L V6 similar to the 350Z. Curiously the G37 coupe makes 330hp in the US whereas Infiniti are only quoting around 310 PS (slightly more than a hp) for this engine in Europe. Even bigger news however is Infiniti’s new 7 speed automatic option. This unit replaces the excellent 5 speed auto in other markets. Expect this gearbox to find its way into all Infinitis over the next 12 months.

The G is also available with ATTESA E-TS all wheel drive system for those tricky ski resort roads. The Sport model comes equipped with Four-Wheel Active Steer (4WAS). Infiniti will be aiming for a 5 star NCAP score with its pedestrian friendly pop up bonnet in case of collision. Infinitis are usually full of standard kit that would usually be an option on other brands so value for money and total ownership experience are very high on Infiniti’s list for Europe. We think they have a winner.

Source: Infiniti
Press Release (Click to expand)

Infiniti G37: the stylish, high performing sports sedan with exclusivity as standard

For many years, designing a successful four-door sports sedan has been regarded as the preserve of the German manufacturers. But that is about to change… and it’s the Infiniti G37 that’s ready to upset the status quo.

Ironically, it’s the huge success of models from the German ‘establishment’ that’s the biggest chink in their otherwise impenetrable armour. Their resulting ubiquity no longer appeals to buyers seeking individuality.

“The Infiniti G37 will be sold in one of the most competitive sectors in the market and there’s no doubt it is up against some very impressive opposition with a fiercely loyal customer base,” says Jim Wright, Vice President, Infiniti Europe.

“But not only does the G37 match or better the establishment when it comes to style, dynamic performance, equipment levels, value, and the entire ownership experience, it has genuine exclusivity on its side.”

Infiniti G37 is a credible, confident challenger delivering substantial performance and rear-drive dynamics in a convincingly individual package. “The typical buyer of a G37 will be a free thinker, someone who appreciates quality and service and who doesn’t want to follow the herd,” says Bastien Schupp, Marketing Director, Infiniti Europe.

G37 at a glance

• Distinctive ‘sophisticated-sports’ styling
• Rear-wheel drive driving dynamics with availability of Four-Wheel Active Steer
• All-wheel drive version available
• Potent 3.7-litre V6 engine producing over 310PS
• Six-speed manual or advanced seven-speed automatic
• Class leading passive safety features with:
• Six airbags
• Pedestrian-friendly pop-up bonnet
• High level of standard equipment including “Scratch Shield” paint

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Comments

Why not? Doesn´t look worse than a Lexus, and Nissan needs some top-end products ...

by Herr.Bugno | February 26, 2008 1:29 PM
pure G FORCE baby! go Infiniti. show those snobby German car buyers that the Japanese are better. way better. shame they will never admit it though....

by asif | February 26, 2008 1:38 PM
Do you ACTUALLY believe that Japanese cars are better than their German equivalents at all levels and in all sectors? You think the G is a better car than the 3-series?

I am not a BMW fan, but I acknowledge the talent in what they achieve from an engineering perspective. It's their marketing I don't like.

by bristol411s3 | February 26, 2008 2:07 PM
I could not agree with you more. Those German cars are overpriced and underpowered. Plus that G37 looks beautiful!!!

by sebastianmejia17 | February 26, 2008 6:06 PM
Of course this car is better than the 3-series. It has Japanese reliability, rear wheel steering, and it out performes every 3 series except for the 335i on the 0-60, and thats only because it has a twin turbo. And by the way, everytime they compare the 335 and the g37, the 335 always malfunctions when it overheats. The g37 will never overheat and it costs well under $10k less. I think its a no brainer to choose it over the overpriced german car that breaks down. Many people even say that the g37 out handles the 3-series. wow and infinity didnt even have to put the battery in the trunk to do it......

by pzigly | February 28, 2008 9:44 AM
may be its time to acknowledge the engineering talent the Japanese have then. Nissan's VQ Series engine has been listed as one of the world's best engines for the past 10 years by Wards Auto. Every single year since its introduction has it won that specific accolade. no other car company can claim that. and if thats not a testament to their engineering prowess, then the GTR should put paid to the idea of the so called "inferior Japanese" vehicles.

by asif | February 26, 2008 2:31 PM
And by most standards, the Infiniti G37 is an impressive car and a lot of fun. But it isn't as quick as the BMW 335i, nor does it engage its driver with equal commitment.

...Due to its higher price and shorter features list, the 3 Series won this test by only 2.3 points. But contained within those points are all the details that make it a more intimate and involving driving partner.

There you have it an extract from 'Edmunds inside lane'. The BMW 3 series is yet again used as a bench mark (take note all other car makers). This car is so much like a boxer in the mould of rocky marciano, it has alot of battle scars on it's cv with almost every one of them it won. The 3 series will die like rocky, UNDEFEATED.

by wisp | February 26, 2008 3:56 PM
Even though, the Infinitis are far away better. They may not be better in driving experience, but they really are in terms of price and reliability.. Which is something the germans can never do.. Good job infiniti..

by NitrousOxide | February 26, 2008 5:35 PM

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