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three Let’s Refuel America Price Guarantee credit cards
three Let’s Refuel America Price Guarantee credit cards

Chrysler Fixes Gas Prices for Three Years

If you buy a Chrysler this month
  
May 6, 2008 1:14 PM by Frank de Leeuw van Weenen
Filed Under: Chrysler Dodge Jeep

Gas prices are the talk of the town across the USA, and even though US fuel prices are no where near European pump prices it is quickly becoming a pressing issue for many Americans. This month Chrysler will offer their customers who buy a new and unused Chrysler, Dodge or Jeep (except all SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab, Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter) the option to take the Let's Refuel America credit cards which will charge just USD 2.99 per gallon for the next three years. The price is applicable to diesel, E85 and up to 87 octane regular fuel. Mid-grade unleaded (88-89 octane) will cost USD 3.14 while premium (90-94 octane) fuel will cost USD 3.29 per gallon.

“Today we are proud to introduce an unprecedented program to help put customers’ minds at ease and do something to help working people who are worried about the volatility of fuel prices and vehicle cost of ownership,” said Jim Press, Vice-Chairman and President of Chrysler.

Yesterdays regular gasoline prices were averaging at USD 3.61 per gallon (up from an early 2007 USD 2.20) while diesel fetches USD 4.14 per gallon (up from an early 2007 USD 2.50) at the pump. This may just become a very costly program for the new Cerberus led Chrysler if prices continue to rise the way they have done over the last year.

Source: Chrysler LLC
Press Release
(click to expand)
jsb
May 6, 2008 3:17:00 PM

This illustrates how dependent the Big Three auto companies are to their SUV profit margins. Instead of retooling their lineup for fuel-efficient solutions, they bankroll programs like this to keep selling their gas guzzlers. I think consumers are in control here, and hearing how SUVs are being traded-in for 4-cylinder 4-door sedans and depressing the value of used SUVs, I think its a safe bet we can see further loss reports in the news for Detroit automakers.

gmfan09
May 6, 2008 5:54:00 PM

Why do you lump the big three together? This is just Chrysler.

autoque
May 6, 2008 4:21:54 PM

Even the sedans like 300C consumes as much oil as some SUVs. It's a desperate move for Chrysler to increase sales in any way possible in a short term to show some positive results to the investors.

foose1397
May 6, 2008 4:55:12 PM

Wow...Chrysler has now offically hit rock bottom, with gas going to 4 dollars this is a big chunk of change out of there pocket. The question really is when will this company fall, or better yet what company is waiting in the bushes to by them when they are at the cheapest

drag
May 6, 2008 5:37:54 PM

i hope GM buys mitsubishi when chrysler goes under

fire_bird
May 6, 2008 7:04:54 PM

mitsubishi was offering the same and more and till this moment

coopergt
May 6, 2008 9:56:53 PM

They still have bad cars and trucks, so why waste $ when u can buy a Mailbu or prius and still save $ on gas.

nardow12
May 6, 2008 10:55:18 PM

I was just thinking about buying a Viper...but it's excluded... too bad other Chrysler cars won't attract me...

joe_limon
May 6, 2008 11:12:37 PM

"except all SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab, Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter"

... lol that list is huge

zzats
May 6, 2008 11:50:24 PM

in europe (particularly in finland) E95 fuel costs 8.52 USD per gallon, I'm quite mad for all the bitching from the biggest consumer country.

joelynn
May 7, 2008 12:56:42 AM

Yeah, basically any Chrysler product you might want to own (except the 300) This is a really stupid, expensive idea- just buying sales without actually improving the product...anyone remember Hoovers free flight to New York promotion? Americans need to wake up to the fact that petrol will get more expensive and buy more economical cars.

NISMO
May 7, 2008 12:07:22 AM

There's gotta be a catch to this...like its a credit card with an ungodly interest rate or something...look at it that way and if you only pay a min. payment, u wuld end up paying like $5.00 per gallon...otherwise this will create huge losses...paying for gas for a months worth of sales for 3 years with no sign of dropping oil prices is borderline suicidal

NISMO
May 7, 2008 12:08:21 AM

I will say tho...Chrysler's marketing team is genius...the same people that brought us the lifetime warranty, that's really not all that great when your read into it...

Joe_Limon
May 7, 2008 2:37:16 AM

well, if it is starting right now, they won't start losing money till the gas prices go up, also it isn't going to make people drive more since they are paying the same amount for fuel. I pay more in insurance each year then in gas, so it isn't like this venture will cost Chrysler $10,000 or even $5,000 a vehicle.

mps
May 7, 2008 10:55:28 AM

They could just sell the cars for 5k less... same stuff.

vadizzel
May 7, 2008 5:17:52 PM

PEOPLE WAKE UP CHRYSLER SUCKS BIG TIME AND SO DO GM AND FORD ITS THE BIG 3 LOSERS. EVERYBODY IS BETTER OFF WITH EUROPEAN AND JAPANESE CARS. BETTER ECONOMY AND PRICES.THIS A DESPARATE APEMPT TO BOOST SALES.

Joe_Limon
May 8, 2008 1:39:20 AM

the caps makes you look retarded. Also, lets compare mileage ratings among average cars made in each of the three main auto centers. Ford Focus 24/35,Dodge Avenger 24/32, Chevy Malibu 22/30, Merc E class 24/44, VW jetta 22/29, Alfa 159 21/38, Honda Accord 22/31, Nissan Altima 19/27 or 23/32 for the 1 liter smaller engine. I dunno the numbers speak for themselves, these are all midsized cars. I think everyone is pretty well on par, europe has some amazing highway numbers... which is weird because most of their driving is in the city.

muellr
May 7, 2008 9:09:37 PM

here is the fineprint *The gallon allotment calculation used to determine three years of gas at $2.99 per gallon is as follows: 12,000 miles driven per year multiplied by 3 years, divided by vehicles adjusted combined EPA City/Hwy. average miles per gallon (MPG) (average MPG calculated via average of all body models MPG within each nameplate). Please refer to attached matrix to view individual nameplate average MPG and program gallon allotment.

meaning that you get up to 2,118 gallons for a Chrysler 300C that guzzles 17 mgp for $2.99 saving a good $2k at current prizes in Chicago....really not all that much incentive but clever marketing.

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